CapitaLand Investment has been appointed to provide retail strategy and advisory services for the upcoming OBS Mall, a key retail component within One Bukit Senyum, Johor Bahru’s most ambitious city-centre regeneration project. The development is strategically located next to the RTS Link Bukit Chagar Station, placing it at the heart of future cross-border movement between Johor Bahru and Singapore.
Developed by Astaka Holdings, One Bukit Senyum is envisioned as Johor Bahru’s new central business district (CBD). CapitaLand’s involvement brings international-level retail expertise to the project, ensuring the OBS Mall is positioned as a lifestyle-driven, destination retail hub, rather than a traditional shopping centre.
According to official disclosures, the OBS Mall is expected to offer approximately 300,000 square feet of net lettable area (NLA), featuring curated retail, food & beverage concepts, and experiential offerings tailored to both local residents and high-spending cross-border visitors from Singapore once the RTS Link becomes operational.
Key Highlights of OBS Mall at One Bukit Senyum
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Prime location beside RTS Link Bukit Chagar Station
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Approx. 300,000 sq ft lifestyle retail mall
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Retail strategy led by CapitaLand Investment
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Integrated with hotel, offices & branded residences
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Designed to capture Singapore–Johor cross-border spending
CapitaLand’s role spans retail planning, tenant mix strategy, and long-term asset positioning, leveraging its experience managing major malls across Singapore, China, and Southeast Asia. This collaboration significantly enhances the commercial credibility of One Bukit Senyum and positions OBS Mall as a future retail anchor for the Johor–Singapore Special Economic Zone (JS-SEZ).
From a property investment perspective, major retail anchors near mass-transit nodes have historically delivered strong uplift in surrounding residential and commercial values. With RTS connectivity, international branding, and integrated urban planning converging at One Bukit Senyum, OBS Mall is widely viewed as a long-term catalyst for Johor Bahru’s city-centre property growth.
